NEW CAR
EXPERIENCE

In collaboration with:

313,914,000 is the total people who had died in motor vehicle accident in year 2012. Motor vehicles contain both great comfort and danger.  Formerly, safety feature was concentrated on post-accident. The sturdiness of exterior, safety belt, and air bags features were essential to vehicles manufactures. 

However, the machinery sensor technology is getting advanced through time, and it is time to envision the futuristic scenario where sensor are highly integrated into car experience.

This project shift post-accident safety feature to pre-accident prevention. Building new car experience speculation from customized shopping to on road driving.

NEW CAR EXPERIENCE

In collaboration with:

313,914,000 is the total people who had died in motor vehicle accident in year 2012. Motor vehicles contain both great comfort and danger.  Formerly, safety feature was concentrated on post-accident. The sturdiness of exterior, safety belt, and air bags features were essential to vehicles manufactures. 

However, the machinery sensor technology is getting advanced through time, and it is time to envision the futuristic scenario where sensor are highly integrated into car experience.

This project shift post-accident safety feature to pre-accident prevention. Building new car experience speculation from customized shopping to on road driving.

PART I

One other aspect of the animation takes on is the new retail experience. Where people assemble their car through screen by exterior, software, and hardware, similar to computer product these days. It will reduce the man labor therefore reducing cost, similar to how amazon replaced porter inside warehouse with automated robots and tries to replace delivery people with drones. In that case, the luxury experience for car brand such as Jaguar will be the person to person interaction.

PART II

Car Technology in 2014 and the Near Future
The animation starts the driving experience with introduction of the current technology, the eye movement tracking that detects the drivers' attention. Depending on the drivers' focus, the car will warn collision with full auto break and seat belt adjustment. The car software becomes a secondary sensor/conscious to humans. However, in the current stage, these technology is an aid, based on the fact that the drivers are awake and alert on the road.

PART III

Speculating the Future Car
Some companies are experimenting pre-collision face. Determining pre-something was a very engaging subject for me. It reminded me of minority report, and wonder how far manufactures would go to protect their excellence of their product or the driver of the car. The animation continues with the speculation of the car software's conscious overriding the human decision.

PART IV

The Emerging Human Behavior
Government also takes part in deciding what is safety on a car. One of the laws to ensure the safety of the drivers in no usage of phone in the car. However, eventually people sneak their way into using them. In relations, the video explores ways people would find ways to cheat technology for their benefit, and further on behavioral changes people go through to adapt to technology. Its also becomes about how much control one can take over oneself when advance technology do most of the things for you.